Margin Percentage Formula:
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Sales Margin Percentage is a key financial metric that measures the profitability of sales after accounting for the cost of goods sold (COGS). It shows what percentage of each dollar in sales represents profit before other expenses are deducted.
The calculator uses the Margin Percentage formula:
Where:
Explanation: The formula calculates the percentage of sales revenue that exceeds the cost of goods sold, representing the gross profit margin.
Details: Margin percentage is crucial for businesses to understand profitability, set pricing strategies, control costs, and make informed financial decisions. It helps identify how efficiently a company is producing and selling its products.
Tips: Enter total sales revenue and cost of goods sold in dollars. Sales must be greater than or equal to COGS. Both values should be positive numbers.
Q1: What is a good margin percentage?
A: This varies by industry, but generally 10-20% is considered good, while over 20% is excellent. Service businesses often have higher margins than retail.
Q2: What's the difference between margin and markup?
A: Margin is percentage of profit based on selling price, while markup is percentage added to cost price to determine selling price.
Q3: How often should I calculate margin percentage?
A: Regularly - monthly for ongoing monitoring, and whenever making significant pricing or cost changes.
Q4: What if my COGS is higher than sales?
A: This indicates a negative margin, meaning you're selling at a loss. The calculator requires sales to be greater than or equal to COGS.
Q5: Does this include operating expenses?
A: No, this calculates gross margin percentage which only considers COGS. Operating expenses are deducted later to calculate net profit margin.